Yesterday one of my neighbours showed her grievance that she was searching something for her household but she could not get it all around. The most surprising and irritating that the product was not visible as a result she had to move from one shop to other with this purpose.
Today the market is competitive and every retailer or wholesaler is taking the assistance of the digital device. The digital device can be the solution to this problem; can face the challenge of present day competition. The implementation of Planograms can be the best solution in-store tasks. The vendors and distributors have become more conscious with the growing competition and they realize the importance of proper way of merchandising the products. They realize that Planograms for store planning is very much required at the point of selling and the retailers get other marketing helps directly from the suppliers.
Need of Planograms
There are two basic reasons for which the retailers want to implement Planograms in the shops and the reasons are that the retailers want to improve their sales and product placement of their shops. Apart from this benefit the retailers get some other benefits also.
Proper merchandising
A good retailer can understand the key of success lies in the selling through proper merchandising. Planograms are the best friendly tool to the retailers that help them to present their products to the buyers. The retailers who have a single store house often use Excel for creating a playroom for the retail store because Planograms is hard to use in single store. The key is to follow the principle of Planograms not so much the fancy printouts. When the viewers can focus on the display, they get the advantage of purchasing the product. The viewers can have an idea of cost and understand the product which helps them to take the decision of buying the product. Planograms for store planning is an impactful display and a well-designed source that unveiled to the customer’s’ maximum merchandise but avoiding the sloppy mess in it.
Visual merchandise is multi-faced
The retailers have the choice and they can get hundred of ideas from the designing displays because the visual merchandising is multi-faceted. Every retail store has enough space and the retailers must use Planograms for store planning in the proper way. If the space in the stores is empty you cannot expect proper merchandise, therefore, you have to use the space. You can utilize the space for different things like you can display the profile of a designer or supplier, can provide information on the products and its brands, can display the customer’s name and picture. You can create the attractive display so that the customers get attracted and take the decision of purchasing.
Conclusion:
Thus, Planograms is the best help of technology and best friend of the retailers. If you do not use Planograms till now, you just start it to use so that you can face the competition of the market in a challenging way.
Dennis Austin 